In the early days of promoting Asturia—a master-planned community in Odessa, Florida, not much had been built so we created images using my skills as a master retoucher. Hines does everything first class, of course, so it was a lot of fun. We ran a series of newspaper ads in the Tampa Bay Times and various regional publications as well as social media campaigns, events and more. We won awards!
Every year, we made a presentation to the builders in the community about our marketing efforts. If you would like to see a PDF of that presentation, click here.
It will take a moment to open because even at a reduced size PDF, it is still about 18MB. The PDF document will give you a good idea of our integrated marketing campaign for Asturia.