Designed to drive new traffic inside the community, Palencia Pops Under the Stars was also loved by the existing residents. We partnered with the Jacksonville Symphony Orchestra and set up on the putting green. A silent auction benefited the Orchestra (JSO) and delicious food was served to VIP patrons under a big tent. Others brought their own snacks and lawn chairs and enjoyed music, fresh air, and community. We placed notice bugs in the on-going advertising campaign, ran color newspaper and magazine ads, radio announcements and wrote public relation articles. It was so much fun, we repeated it for several years.